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City of Spokane·Washington

Water Stewardship Media Campaign

Closes 7/25/2023$100k – $175kRequest for Proposal
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Description

The City of Spokane is seeking a qualified media‑campaign firm to design, produce, and manage a comprehensive public‑education campaign for its “Water Wise Spokane” program. The effort includes creative development (graphics, video, audio), media buying across digital and radio platforms, active social‑media management, strategic promotion (including sponsorship and PSA opportunities), detailed performance tracking, and invoicing aligned to each city department. The contract is “not‑to‑exceed” $175,000 per year, runs from 15 Oct 2023 to 14 Oct 2024 with the possibility of up to four annual renewals, and requires a minimum of five years’ experience and a Washington State business license. • Creative design and production of campaign assets (graphics, video, audio) • Media placement and digital ad management (including radio buys) • Ongoing social‑media execution, audience targeting, and performance reporting • Requirement to seek sponsorships/PSAs to stretch the budget, and to submit itemized invoices per city department.

Attached files

Contact

Thea Prince(IRFP Coordinator)

(509) 625-6403

Key dates

Opened
6/26/2023
Questions due
7/14/2023
Closes
7/25/2023
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541840
Solicitation №
IRFP 5941-23

Budget estimate

$100,000 – $175,000

The solicitation caps the budget at $175,000 per year and expects a full‑service media campaign. Assuming the city will spend near the ceiling for a comprehensive effort, the expected award could range from a modest $100k (if the scope is trimmed) up to the full $175k. Factors influencing the final amount include the selected media mix, the amount of video production, and any sponsorships the contractor secures to offset costs.

AI estimate from the solicitation

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