Digital Communications - Enterprise Email and SMS Marketing

The Oakland County Procurement Department is seeking a vendor to provide a secure and user-friendly platform to manage digital communications via email and SMS. The platform will be used to reach the public, stakeholders, and internal users with alerts, reminders, newsletters, and updates. The tool must support robust campaign features, automation, analytics, and integration with existing systems. Key features include email messaging, text messaging, centralized management, content management, and reporting suite. The contract will be awarded for a period of three years, with an optional two one-year extensions. • Email messaging with personalization and automation features • Text messaging with a minimum throughput of 6,000 SMS per minute • Centralized management with enterprise account governance and admin user groups • Content management with content workflows and approval processes • Reporting suite with customizable and out-of-the-box reports • Integration with existing systems, including HRIS, ERP, and Microsoft 365 Suite • Cloud service model with SaaS solution • Built-in accessibility tools and compliance with email compliance standards