RFI - Online and Graduate Enrollment Integrated Marketing Agency

Miami University’s Communications and Marketing Office is seeking information from qualified vendors capable of providing a comprehensive suite of Integrated Marketing Solutions and Enrollment Coaching Services in support of enrollment in graduate, online undergraduate, and other academic programs. The goal is to support prospective students through the entire lifecycle from prospect to enrolled student. The services required include digital marketing, search engine optimization, social media marketing, web optimization, nurturing and automation, content and copywriting, feasibility and ROI consultation, and enrollment coaching. Vendors must demonstrate deep experience in higher education marketing and enrollment, understanding of adult, graduate, online, and non-traditional learners, and experience in developing, optimizing, analyzing, and reporting on comprehensive digital advertising campaigns. • Key services required: digital marketing, search engine optimization, social media marketing, web optimization, nurturing and automation, content and copywriting, feasibility and ROI consultation, and enrollment coaching • Experience required: higher education marketing and enrollment, adult, graduate, online, and non-traditional learners, digital advertising campaigns • Long-term partnerships with higher ed institutions and human-centered recruitment of adult learners are preferred • Ability to align and integrate work and dataflow seamlessly into university CRM and CMS systems is necessary