FY26, Public Education & Marketing Services for CWC

The State of Colorado, Department of Natural Resources, is seeking a contractor to provide public education and marketing services for the Colorado Wildlife Council (CWC). The contractor will design, produce, and manage a comprehensive public information and media-based marketing campaign to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado. The campaign will include television advertising, digital and social media content, and other media placements. The contractor will be responsible for developing a strategic marketing plan, creating content, managing social media, and providing monthly reports on campaign outcomes. The contract will be for a period of five years, with a budget of $2,500,000. Key responsibilities include: • Developing a comprehensive public information and media-based marketing campaign • Creating content for television, digital, and social media • Managing social media accounts and providing monthly reports on campaign outcomes • Developing a strategic marketing plan and providing recommendations for campaign adjustments • Collaborating with the CWC and Colorado Parks and Wildlife staff to ensure campaign goals are met • Providing detailed invoices and reports on campaign expenses and outcomes