Mobile Data Analytics Services (RFP 26-07)

The City of Norcross is seeking a mobile data analytics solution to provide foot traffic analytics related to special events and merchant activity. The solution should offer customized searches using flexible geofence boundaries and provide actionable insights to strengthen existing events, guide marketing decisions, and inform the development of new event concepts. The initial contract term will be for 1-year, with up to 2 additional renewal option years. Key features of the solution include: • Collection of historical and current data on special events attendance • Data analysis and report generation based on client needs and objectives • Geofencing capabilities • Onboarding, training, and technical support • Maintenance of a clear data privacy policy • Timely technical support and troubleshooting. The City of Norcross will evaluate proposals based on experience and qualifications, proposed approach and timeline, references, cost proposal, and local firm credit.