RFP-25-004 Publicist for CAC's 50th Anniversary

The California Arts Council (CAC) is seeking a publicist or public relations firm to lead a year-long communications and publicity effort to elevate public awareness of CAC's legacy, its awardees, grantees, and key initiatives. The selected contractor will provide professional public relations, communications, and media outreach services in collaboration with CAC's Communications, Public Affairs, and Executive teams. Some key responsibilities include developing a comprehensive public relations strategy, creating a media calendar, preparing key messages and press kits, and securing earned media coverage. The contractor will also be responsible for promoting donor programs, amplifying voices from historically underrepresented communities, and measuring campaign effectiveness. • Key activities include campaign development, media relations, promotion of giving and public engagement, program publicity, event and award ceremony support, and performance reporting. • The contract term is 12 months, with a total contract amount not exceeding $75,000. • The contractor must have a minimum of 5 years' experience in public relations, awareness campaigns, or media management, and demonstrate experience working with private businesses, nonprofits, and public government entities at a statewide or regional level.