Enterprise Multichannel Communications and Engagement Platform

Coastal Carolina University is seeking a cloud‑based enterprise multichannel communications and engagement platform that will enable the institution to manage email, digital marketing campaigns, and audience engagement across multiple channels. The solution must be scalable, secure, and integrate with existing university systems to support outreach, recruitment, and internal communications. The university will evaluate proposals based on technical capability, implementation plan, support services, and cost. • Provide a cloud‑hosted platform supporting email, SMS, social media, and web campaign tools. • Include analytics, reporting, and audience segmentation features. • Offer integration with the university’s CRM, student information system, and website CMS. • Supply implementation services, training, and ongoing technical support. • Meet security and data‑privacy standards applicable to higher‑education institutions.