Marketing and Communication Services RFP

Middle Tennessee State University is seeking proposals for marketing and communication services to reinforce brand awareness, support marketing efforts, and increase student applications. The scope of services includes providing support for the university's marketing and communications, which is an integral element of the university's educational and academic mission. Proposers must submit a technical proposal and a financial proposal, and the university reserves the right to further clarify or negotiate with the best-evaluated proposer. The contract term is one year, and the university may extend the contract for additional years. • Key services include media purchasing and advertising to reinforce the university's brand awareness and support marketing efforts. • The university is seeking a contractor that can provide high-quality services, meet the requirements outlined in the RFP, and demonstrate a commitment to accessibility and nondiscrimination. • The proposal evaluation process will consider factors such as qualifications and experience, technical approach, and financial proposal. • The university reserves the right to reject any and all proposals and to cancel or reissue the RFP at any time.