Description
Wayne State University seeks a creative and strategic partner to develop a full brand identity for its third comprehensive fundraising campaign (goal $1 billion). The work includes discovery research, naming strategy, visual identity creation, messaging toolkits, and implementation consulting, with a focus on stakeholder collaboration across Development & Alumni Affairs, University Communications, and external campaign counsel. The contract runs from 1 Mar 2026 to 30 Sep 2027 (with a possible one‑year extension) and requires compliance with insurance, FOIA, and “Buy‑American” policies.
• Deliver a complete brand system (logo, color palette, typography, style guide, digital assets).
• Produce narrative and messaging frameworks for major donors, alumni, and community audiences.
• Provide project management, stakeholder interview facilitation, and rollout consultation, plus optional video production.