Retail Cannabis Public Education Media Campaign

The Virginia Cannabis Control Authority seeks a qualified firm to design, develop, and deliver a comprehensive public‑education media campaign promoting responsible retail cannabis use. The campaign will encompass strategic messaging, creative content production, media planning, and execution across both digital and traditional channels, targeting diverse Virginia audiences. Offerors must submit proposals through the agency’s proprietary RFP response tool; submissions via eVA are not accepted. • Develop a full communications strategy and creative concepts for a statewide retail cannabis education initiative. • Produce multimedia assets (video, graphics, social media posts, print materials) aligned with regulatory guidelines. • Execute media buys and placement across TV, radio, online platforms, and print outlets, and provide performance reporting.