Marketing Agency Company of Record

The City of Aiken is seeking a qualified marketing agency to serve as its “Company of Record,” providing comprehensive marketing services on an ongoing basis. This agency will act as the primary point of contact for all city‑wide promotional activities, brand management, and communication initiatives. The partnership is expected to cover a broad array of deliverables ranging from strategic planning to execution across multiple media channels. • Develop and maintain the City’s brand identity, style guides, and messaging frameworks. • Create, produce, and manage advertising campaigns (print, digital, broadcast, outdoor). • Provide public‑relations support, media relations, and community outreach programs. • Design and execute digital marketing efforts including website updates, social‑media management, email marketing, and SEO/SEM. • Deliver ongoing performance reporting, analytics, and recommendations to optimize marketing ROI.