Paid Advertising Support Services

The University of Iowa is seeking a qualified supplier to provide paid advertising support services for the Tippie College of Business. The successful supplier will be responsible for managing and optimizing paid media campaigns across various platforms, including Google Ads, programmatic digital, traditional media planning and buying, paid social, and creative development. The supplier will also be required to provide weekly channel-level analysis and performance updates, as well as monthly campaign-level analysis and reporting calls. • The scope of services includes day-to-day management and continuous optimization of 25+ campaigns across paid search, display, re-marketing, discovery, and video • The supplier will be responsible for maximizing conversions, containing cost of acquisition, and making course corrections based on lead quality • The supplier will be required to provide robust testing strategy across all platform variables and mitigate ad fraud and brand safety risks • The supplier will be expected to work in partnership with the University and fulfill the scope of services, including but not limited to, Google Ads, programmatic digital, traditional media planning and buying, paid social, and creative development • The supplier will be required to provide a detailed proposal, including their capabilities, pricing structure, and approach to involving stakeholders