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  5. ›34th STREET PARTNERSHIP, INC. (“34SP”) REQUEST FOR…

NYC 34th Street Partnership·New York

34th STREET PARTNERSHIP, INC. (“34SP”) REQUEST FOR PROPOSALS TO MANAGE AND OPERATE CONCESSION SEATING SUBCONCESSION AT HERALD PLAZA

Closes 5/29/2026$200k – $1MRequest for Proposal
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Description

The 34th Street Partnership (34SP) seeks a qualified food‑service operator to manage and operate a concession‑seating sub‑concession in the pedestrian plaza at Broadway & 6th Avenue (Herald Plaza) in Midtown Manhattan. The contractor will be responsible for all aspects of food service, daily set‑up and breakdown of tables and chairs, waste removal, security, ADA compliance, and any required utilities, while adhering to strict NYC health, safety, and design constraints. The award will be for an initial one‑year term with up to three one‑year renewal options, and compensation will be based on a minimum annual fee plus a revenue‑share component.

Attached files

Contact

Grace McCartney(Operations Associate)

[email protected]

(212) 719-3434

Key dates

Opened
5/5/2026
Questions due
5/22/2026
Closes
5/29/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Food and Beverage Services
NAICS
722310
Solicitation №
PIN#3434

Budget estimate

$200,000 – $1,000,000

The RFP does not disclose a fixed fee; compensation will be a negotiated minimum annual fee plus a percentage of gross revenues. Based on comparable Manhattan plaza concessions, a modest operator might earn $200‑300 k in the first year, while a larger, well‑branded concept could generate $800 k‑$1 M (including revenue‑share). Therefore, a reasonable estimate for the client’s earnings would range from $200,000 to $1,000,000 per year, depending on traffic, menu pricing, and the negotiated revenue‑share percentage.

AI estimate from the solicitation

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