Advertising, Marketing and Media Services

The State of Nevada Treasurer's Office is seeking proposals from qualified vendors to provide Advertising, Marketing, and Media Services. The resulting contract(s) will be for a period of two years, pending Board of Examiners' approval, with two optional one-year extension options. The services include increasing awareness and understanding of legal requirements related to reporting unclaimed property, and processes for reporting, searching, and claiming unclaimed property, as well as increasing participation rates in Prepaid Tuition and 529 plans. The total combined budget for year 1 is $235,000, and for year 2 is $350,000. Key tasks include: • Developing a strategy and marketing mix to allocate funding to categories such as public relations or social media • Increasing awareness and understanding of the unique benefits, features, eligibility requirements, and enrollment processes for each program • Launching and growing engagement with educational resources and services • Reaching and serving first-generation, low- and moderate-income, and other individuals/households for whom complete cost of attendance serves as a significant barrier to post-secondary education attainment • Providing end-to-end services for both or either mandate, including media buying services and related tracking and reporting