Sole Source Encoura

Weber State University is issuing a sole‑source notice to procure the “Encoura” service for its admissions and recruitment efforts. The contract will be awarded to Encoura, LLC (or a competing vendor that can successfully challenge) for a four‑year term, delivering large‑scale prospective student and parent data along with predictive enrollment analytics via an online platform. • Data provision: ~50,000 prospective first‑year student records and ~12,000 parent email addresses each year. • Predictive analytics: Access to the Smart+ Prospect‑to‑Enroll model customized for Weber State to identify high‑likelihood enrollments. • Platform access: Full use of Encoura’s Class Planner, Data Center, Orders Center, and Eduventures Research tools. • Contract value: Approximately $185,000 total over four years (≈ $46k per year). • Sole‑source justification: Only Encoura exists after acquiring former competitor RNL; transitional costs to switch are deemed prohibitive.