FlyMyAirport - Airport One - Integrated Marketing Services - Sole Source - Notice of Intent

The Sanford Airport Authority is seeking to procure FlyMyAirport software solution and integrated marketing services from Airport One, LLC. The solution provides a search-to-book platform that integrates with airport websites, offering a localized shopping experience for consumers. The platform tackles three critical challenges faced by airport marketers, including dispelling misconceptions about the local airport's cost and convenience, providing an online location to send customers without restricting airport choices, and measuring and optimizing the airport's return on investment for search and purchases. The integrated marketing services are designed to leverage the capabilities of FlyMyAirport, including developing tailored marketing plans, creating custom behavioral audiences, and performance-first creative assets. Key features of the solution include search intent data by destination, airline click tracking, purchase attribution, and projected PDEWs for route development. • Search-to-book platform for airport websites • Integrated marketing services for tailored marketing plans and custom behavioral audiences • Search intent data by destination for tracking consumer demand • Airline click tracking for smarter marketing ROI analysis • Purchase attribution for measuring campaign effectiveness • Projected PDEWs for route development to support air service pitches