RFP #9117 Schmidthorst College of Business Marketing Strategy & Generation Lead

Bowling Green State University’s College of Business is seeking qualified vendors to provide strategic consulting services focused on marketing strategy, lead generation, and enrollment growth for its online graduate programs. The consultant will conduct market analysis, develop go‑to‑market plans, design recruitment communications, and train university staff to support enrollment objectives and program expansion. The engagement will span one year with the possibility of three additional one‑year renewals, and the university will retain responsibility for execution of advertising and direct outreach. • Deliver a comprehensive market analysis and competitive positioning for BGSU online MBA programs. • Create a go‑to‑market strategy, including messaging, channel selection, and lead‑generation tactics. • Provide staff training and communication plans to support enrollment targets and future program growth.