Visit Durango Destination Marketing Projects

The City of Durango is seeking a qualified firm to provide destination marketing project services. The selected vendor will conduct the destination marketing projects in three distinct areas: marketing assessment and destination research, brand, creative, and campaign development, and media planning and content strategy. The vendor will provide an overview of approach, timeline, and breakdown of expected budget for each project. • Marketing assessment and destination research will evaluate current marketing systems and performance to establish a foundation for a data-driven, brand-aligned marketing approach. • Brand, creative, and campaign development will redefine Visit Durango’s brand identity, creative platform, and messaging framework to strengthen destination storytelling and unify marketing efforts. • Media planning and content strategy will rebuild a strategic, data-driven marketing plan integrating paid, owned, and earned media channels with measurable KPIs.