Great Start Readiness Program Digital Marketing

Wayne RESA is seeking a digital marketing contractor to increase student enrollment and brand recognition in the Great Start Readiness Program (GSRP) in Wayne County. The contractor will be responsible for developing and implementing a digital marketing campaign, including email marketing, paid search, social media ads, and more. The campaign will target Wayne County families with three or four-year-olds, with a focus on underserved areas. The budget for this project is up to $150,000. • Develop and implement a digital marketing campaign to increase student enrollment and brand recognition in GSRP • Target Wayne County families with three or four-year-olds, with a focus on underserved areas • Utilize various digital marketing tactics, including email marketing, paid search, social media ads, and more • Work with the WRESA marketing team to determine budget allocation and tactics • Provide regular progress reports and campaign metrics