Member Communications Engagement Platform

CalOptima Health is seeking a Member Communications Engagement Platform to execute omnichannel communications campaigns via text, interactive voice recording, and email. The platform must include language, analytics, and reporting capabilities for both 1-way and 2-way campaigns and include a secure channel to capture private and confidential information from the campaign recipients. The selected contractor will be responsible for delivering, deploying, and maintaining a cloud-based, HIPAA-compliant, secure, scalable, and multilingual member engagement platform. Key responsibilities include assisting CalOptima in optimizing the use of Artificial Intelligence and Machine Learning, advising on regulatory changes, and attending weekly and biweekly meetings with CalOptima staff. • The platform must support CalOptima's commercial lines of business, including the Covered California Qualified Health Plan. • The platform must have comprehensive administrative, technical, and physical controls to ensure outreach and member engagement in a secure environment. • The contractor will provide full services, including building and deploying campaigns on behalf of CalOptima. • The contractor must demonstrate experience and technical capabilities to support various models and approaches. • The contractor must highlight risks or limitations associated with each model and demonstrate how the proposed platform maintains accurate and secure contact records.