Outreach and Advertising Services, RFP # 26CROB-001S

The California Department of Insurance (CDI) is seeking a contractor to provide outreach and advertising services for the California Low-Cost Auto Insurance Program (CLCA), Patient and Provider Protection Act (PPPA), and Life and Annuity Consumer Protection Program (LACPP). The contractor will be responsible for developing and executing an integrated marketing, communications, and community engagement effort to increase awareness and enrollment in these programs. The scope of work includes outreach planning, advertising production, social media management, and research and analysis. The contract will be for a period of three years with an optional one-year extension. • The contractor will be required to develop and execute an outreach plan to increase enrollment in the CLCA program. • The contractor will be required to develop and execute an advertising plan to increase awareness of the PPPA and LACPP programs. • The contractor will be required to provide monthly reports and quarterly reports on the progress of the outreach and advertising efforts. • The contractor will be required to provide an annual comprehensive report on the effectiveness of the outreach and advertising efforts.