EMERGENCY PREPAREDNESS & PUBLIC AWARENESS CAMPAIGNS

The City of Santa Ana Police Department is seeking a qualified advertising/marketing firm to manage and expand two federally‑funded public‑awareness campaigns – “Ready OC” (emergency preparedness) and “Safe OC” (If You See Something, Say Something™). The contractor will create, produce, and distribute multimedia content across web, print, social‑media, broadcast and out‑of‑home channels, manage day‑to‑day campaign operations, coordinate with numerous city, county and university stakeholders, and provide regular performance reporting. • Develop and maintain campaign websites, newsletters, brochures, videos, PSAs, and social‑media assets (minimum 15 posts/week). • Plan, execute and track paid media (social‑media ads, digital billboards, gas‑pump TV spots) and earned‑media outreach, including bilingual (Spanish/Vietnamese) options. • Provide project management, monthly KPI reports, annual summary, and coordinate micro‑campaign concepts (≥3 per year) while adhering to federal DHS UASI grant requirements.