Media Relations Tool

The Centers for Disease Control and Prevention (CDC) is seeking a media relations tool to support its media relations outreach efforts. The tool should provide real-time listening and reporting on news, as well as a platform for developing tailored media lists, managing media materials distribution, and garnering metrics on media efforts. The tool should also provide detailed insights and analytics across multiple data sources from multiple media outlets. The contract will be for a period of 5 years, with options for extension. The CDC requires a reliable, accurate, and easy-to-use media tool to help its press officers develop custom lists for their pitches, manage media relationships, and distribute media materials. • The tool should provide real-time conversation, historical conversations, print and broadcast media, media topic trends, and analytics data across media outlets, channels, and types. • The tool should allow for simple keyword and advanced complex topic searches across the web, with filtering options by geography, sub-keywords, language, audience segment, and other cross-cutting methods. • The tool should measure how CDC's media content generates mentions and stories throughout media outlets. • The tool should provide customized reports that capture media coverage, trends, and analytics data across multiple media outlets and platforms. • The tool should allow for unlimited training and customer support, as well as unlimited archiving and list building and storage of media lists. • The tool should provide daily curated news briefings, with an analyst summary of content, headline, hit sentence, source/outlet, date/time, and URLs.