Description
The Mississippi Gulf Coast Regional Convention and Visitors Bureau d/b/a Coastal Mississippi is seeking a qualified Marketing firm to develop and execute strategic advertising campaigns, including media planning and placement, creative development, production, and campaign implementation. The selected firm will manage campaigns utilizing RESTORE Act funding to increase inbound air traffic from targeted fly-in markets by promoting Gulfport-Biloxi International Airport, its airline partners, and existing and new air service offerings. The scope of work includes:
• Tourism & Hospitality Marketing Capabilities, Experience, and Past Performance
• Key Personnel
• Financial Ability to Accomplish Work
• Local Experience (Mississippi)
• Federal Grant Project Experience
• Cost
• Fly In Market Experience
Proposals will be evaluated based on a 100-point system, with points assigned to each of the above categories. The contract will be for a period of up to three years, pending receipt of applicable grant funds.