UNC-Chapel Hill

The University of North Carolina at Chapel Hill is soliciting submittals from qualified placemaking, urban experience, and creative strategy consultants to prepare a Place Strategy for Carolina North, a mixed-use campus. The scope of work will craft a compelling narrative framework for Carolina North, addressing student housing, academic, research and mixed-use districts, public-facing activation and everyday life, and the relationship between buildings and the public realm. The outcome is a story-driven guide to inform future planning, design teams, and development partners. Key aspects of the project include: • Preparing a Place Strategy for Carolina North • Crafting a narrative framework for the project • Addressing student housing, academic, research and mixed-use districts • Focusing on public-facing activation and everyday life • Examining the relationship between buildings and the public realm • Informing future planning, design teams, and development partners