RFP 26-60 Destination Marketing Organization

The City of College Park is seeking a Destination Marketing Organization (DMO) to provide comprehensive tourism, convention, and trade show marketing services. The selected DMO will develop and implement a marketing strategy, provide digital advertising campaigns, social media marketing, public relations, and content creation. The DMO will also actively market College Park to convention planners, trade associations, sports organizations, and group travel coordinators. The contract will require the DMO to provide monthly performance reports, quarterly verification of fund use, and annual marketing and business plans. • Development of a written annual marketing plan • Digital advertising campaigns • Social media marketing • Public relations and earned media outreach • Content creation • Visitor guides and promotional materials • Search engine optimization and website content • Email marketing campaigns • Targeted advertising to convention planners and group travel organizers • Direct sales outreach • Preparation of proposals and bid packages • Attendance at industry trade shows • Site visits and familiarization tours • Coordination with local hotels and venues • Lead generation and conversion efforts