FY26 Media Campaign Promoting Behavioral Health Resources for Reducing Opioid Overdoses & Raising Awareness of Cannabis

The Cecil County Health Department is seeking a public relations/communications company to continue and enhance its ongoing behavioral health media campaigns. The campaign aims to reduce overdose incidents and fatalities by promoting behavioral health treatment and overdose response initiatives, as well as strategies to reduce stigma associated with addiction and recovery. The selected vendor will provide expert guidance on developing a comprehensive communications strategy and implement a mix of digital and traditional paid media marketing content. The vendor will also facilitate meetings with the Cecil County Health Department and provide reports on campaign performance. Some key points of this opportunity include: • The contract will expire on June 30, 2026 • The total available funding is $40,950 • The contract basis is a fixed-price award • The vendor should have experience designing effective campaigns for substance use disorder treatment and promoting stigma reduction • The vendor should have experience developing innovative and measurable creative marketing strategies for multiple target audience segments