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  4. ›Intent to Award a Sole-Source Contract to Global Media for…

U.S. Department Of Defense·United States of America

Intent to Award a Sole-Source Contract to Global Media for the Massachusetts Air National Guard Advertising Campaign

Closes 4/30/2026$500k – $2MSole Source
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Description

The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG. The specific services required include audio and companion display advertising, omni-channel advertising, and monthly reporting on the status of all advertisements. The period of performance will consist of a 12-month base year with four optional 12-month extension years. The contractor will be required to provide marketing and advertising services, including producing radio and visual advertising, and placing advertisements on various platforms. The contractor will also be required to submit monthly reports on the status of all advertisements. • The contract will be for a firm-fixed-price. • The period of performance will be for 12 months with optional extension years. • The contractor will be required to provide audio and companion display advertising, omni-channel advertising, and monthly reporting. • The contractor will be required to submit monthly reports on the status of all advertisements. • The contract will include four optional 12-month extension years.

Attached files

Key dates

Opened
4/15/2026
Closes
4/30/2026
Duration
12 months

Last updated

Details

Type
Sole Source
Industry
Marketing and Advertising
NAICS
541850
Solicitation №
PANNGB-26-P-0000033111

Budget estimate

$500,000 – $2,000,000

The budget for this contract is not specified in the document, but based on the scope of work and the fact that it is a sole-source contract, the estimated budget could be in the range of $500,000 to $2 million. This estimate is based on the assumption that the contract will include a comprehensive marketing and advertising campaign, including audio and companion display advertising, omni-channel advertising, and monthly reporting. The actual budget could be higher or lower, depending on the specifics of the contract and the needs of the Massachusetts Air National Guard.

AI estimate from the solicitation

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