Description
The Norfolk Naval Shipyard (NNSY) is seeking information from potential contractors to provide radio and television advertising services in the Hampton Roads, Central Virginia, and the Outer Banks (North Carolina) area. The purpose of the advertising is to recruit applicants to attend a NNSY Career Fair. The contractor will be responsible for creating a 30-second generic hiring commercial ad to be aired in July, September, and October 2026. The contractor will also provide metrics throughout the entire campaign, including digital impressions and clicks on platforms such as LinkedIn.
• The contractor will create ads using Cameo.com to hire a celebrity to provide a personalized message for both personal and professional use.
• The contractor will develop multiple cable TV and news ads to target a larger audience, including skilled maritime trades and support roles.
• The contractor will provide targeted ads in designated geographic areas every month, including social media ads on Facebook and Instagram.
• The contractor will deliver two full weeks of coverage, including streaming ads available 24/7 via the contractor's website and mobile app.