MSU-Billings Enrollment Marketing Partnership

Montana State University Billings is seeking a partner to provide enrollment marketing services, including search management, application generation, and marketing. The partner will be responsible for providing strong application yield rates among qualified students, with an emphasis on growing in-state freshmen and expanding out-of-state first-year markets. The partner will also be expected to provide regular analysis and recommendations to guide the university's decision-making throughout the enrollment cycle. Some key requirements include: • Personalized and integrated Student Search of High School Sophomores, Juniors, and Seniors • Multichannel applicant marketing campaign to inquiries, rising seniors, and their parents/families • Data management of all purchased names • Marketing outreach campaign—including design, production, and mailing—to include direct mail, emails, and digital marketing strategies • Behavioral/engagement analytics • Responder files must be provided routinely to MSUB through a secure FTP site • On-demand, dashboard reporting and analysis of programs • Final campaign conversion and yield reports.