Notice of Intent: Genomic research digital marketing campaign

The National Institutes of Health (NIH) intends to award a Firm-Fixed-Price Purchase Order to Public Democracy, Inc. for a genomic research digital marketing campaign. The campaign aims to maximize participant self-referral for the NHGRI Genomic Services Research Program (GSRP), a longitudinal research study. The program seeks to enroll 1000 participants over a 3-year period. The digital marketing campaign will increase awareness of the study and engagement with an online screening tool. • The GSRP is a longitudinal research study aimed at understanding disease prevalence, family communication patterns, and healthcare actions of recipients of medically actionable secondary genomic findings. • The campaign will enroll 1000 participants over a 3-year period. • The GSRP seeks to maximize participant self-referral through a digital marketing campaign. • The campaign will increase interested individuals' engagement with an online screening tool.