Marketing and Communication Services RFP

Middle Tennessee State University (MTSU) is seeking a qualified firm to provide comprehensive marketing and communications services, including media buying, advertising, brand awareness campaigns, and support for student recruitment across its campuses and online programs. The contract will be awarded to the most responsive and cost‑effective proposal and will cover a multi‑year period (anticipated five‑year term). Vendors must submit separate technical and financial proposals by October 15, 2026, and respond to a written Q&A period that closes September 9, 2026. The university emphasizes compliance with nondiscrimination policies, accessibility requirements, and the ability to serve all six locally governed institutions within the Tennessee Board of Regents system. • Scope: media purchasing, advertising strategy, creative services, digital marketing, analytics, and reporting. • Mandatory submission format: sealed email or hand‑delivered envelopes; technical and financial proposals must be separate. • Key dates: Issue 8/12/2026, Q&A deadline 9/9/2026, intent‑to‑propose 9/30/2026, final proposal 10/15/2026. • Evaluation: technical (50 points) and financial (30 points) plus qualifications (30 points). • Contract term: anticipated 5‑year period starting 1/1/2027. • Required certifications: minority/women‑owned status disclosure, accessibility compliance (Section 508/WCAG).