Program Market Assessment Services

The University of Iowa is seeking a qualified supplier to provide comprehensive market intelligence, program feasibility research, and decision-support analytics across all academic units. The successful supplier will work in partnership with the University to provide annual higher education macro market reports, initial program market assessments, program deep dives, and ongoing consultation and institutional support. The supplier must demonstrate experience in conducting programmatic market and audience research for higher education institutions, expertise in advanced data analytics, and the ability to recruit respondents for surveys and interviews. Some key aspects of this opportunity include: • Providing comprehensive market intelligence and program feasibility research • Conducting annual higher education macro market reports and initial program market assessments • Performing program deep dives and ongoing consultation and institutional support • Demonstrating experience in conducting programmatic market and audience research for higher education institutions • Showing expertise in advanced data analytics, including regression analysis, forecasting, price elasticity modeling, and enrollment modeling