RFP C1702 - Undergraduate Recruitment Publications/Communications Design Services

The Fashion Institute of Technology (FIT) is seeking a proposal for undergraduate recruitment publications and communication design services. The goal is to create compelling, branded designs for the college's undergraduate admissions Viewbook, companion leave-behind Road Piece, and Viewbook website. **Key Requirements:** 1. Develop a creative brief and design concepts for the Viewbook and Road Piece. 2. Create a website that reflects the college's brand and is optimized for web performance and accessibility. 3. Target an audience of prospective students (ages 16-21) and their adult influencers. 4. Encourage prospective students to visit, apply to, and ultimately enroll at FIT. **Proposal Guidelines:** 1. Submit five hard copies and a digital copy of the proposal. 2. Include a brief outline of the proposed approach to the website version. 3. Provide separate pricing for print and website options. 4. Note any efficiencies or cost savings if awarded both print and website components. **Evaluation Criteria:** 1. Understanding of the engagement and experience in developing recruitment materials for higher education clients. 2. Qualifications and experience of senior staff and any freelance staff assigned to the account. 3. Samples of work that reflect the ability to fulfill the needs stated in the RFP. 4. Client results and quantitative data. 5. Financial viability and recognized industry awards. **Timeline:** * RFP release date: September 25, 2025 * Written questions due: October 3, 2025 * Proposal due date: October 27, 2025, by 1:00 PM * Selection of consultant: January 2026 (tentative) **Contact Information:** * Candida Poinsette, Purchasing Office * Fashion Institute of Technology * 333 Seventh Avenue, 16th Floor, New York, NY 10001 * Email: [[email protected]](mailto:[email protected])