Media Consultant for University Communications and Marketing

The University of South Florida is seeking a media consultant to assist with an in-depth analysis of their core audience, messages, visuals, culture, business processes, and marketing technology. The goal is to bolster the University's Strategic Plan and create a compelling unique value proposition to drive stronger brand visibility and marketing cohesion across the USF community. The selected vendor will provide actionable insights to realign processes, workflows, technologies, and related roles and budgets. The contract includes a pre-proposal meeting, supplier questions, and responses, with an intent to award on May 23, 2022. Key aspects of the contract include: • Analysis of core audience, messages, visuals, culture, business processes, and marketing technology • Development of a unique value proposition to drive stronger brand visibility and marketing cohesion • Provision of actionable insights to realign processes, workflows, technologies, and related roles and budgets • Pre-proposal meeting and supplier questions and responses • Intent to award on May 23, 2022