Brand Perception Study

Towson University awarded a contract for a Brand Perception Study to The Research Associates. The study is intended to assess the university’s brand image, stakeholder perceptions, and market positioning, likely through surveys, focus groups, and data analysis, culminating in a comprehensive report and recommendations. This award reflects the university’s effort to understand and improve its public reputation and may involve the creation of actionable marketing strategies. • Scope: Design and execution of brand perception surveys, qualitative research, data analysis, and final reporting. • Awarded Vendor: The Research Associates (single‑vendor award). • Award Date: November 3 2023; no bidding deadline or further dates disclosed.