RFP – Summer Food Service Program Media Campaign

The Mississippi Department of Education’s Office of Child Nutrition is awarding a five‑year, $240,000 federal‑funded contract to develop, execute, and report on a statewide media campaign promoting the USDA Summer Food Service Program. The contractor will create a media strategy, produce creative assets, manage social‑media channels, purchase and place media across radio, digital, out‑of‑home and social platforms, and deliver performance metrics. The work is performed directly by the vendor with no subcontractors unless approved, and payments are made monthly with a 45‑day timely‑payment window. • Scope includes media planning, creative design, social‑media management, media buying, and post‑campaign reporting. • Contract term runs April 3 2026 – April 2 2031, with a possible one‑year renewal. • Awarded to Focus Group Inc. (Biloxi, MS) under a firm‑fixed‑price arrangement, funded entirely by USDA.