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Awarded contract·Sedgwick County·Kansas

Media Buyer

Won by J2Design Solutions, LLC dba Lifeboat Creative$125kAwarded 5/18/2022Single Award
Contract source

Awarded vendors

  • J2Design Solutions, LLC dba Lifeboat Creative

Description

This contract provides a comprehensive media‑buying service for Sedgwick County’s COVID‑19 public‑information campaign and other county‑wide advertising initiatives. The awarded vendor will plan, purchase, and manage placements across radio, television, outdoor, digital, and print media, reconcile invoices, and deliver performance analytics and reporting. The county supplies all creative assets; the vendor focuses on media strategy, negotiation, execution, and measurement. The contract is for one year with two optional one‑year extensions and an estimated total media budget of $125,000 (including agency commission). • Full‑service media buying (planning, placement, reconciliation, analytics) • Required integration of Google Analytics and digital tracking tools • Contract length: 1 year with two optional 1‑year renewals; budget ~ $125 K total media spend plus fees • Awarded to J2Design Solutions, LLC dba Lifeboat Creative after open competition of 99 vendors.

Attached files

Key dates

Bids closed
3/8/2022
Intent to award
5/18/2022
Awarded
5/18/2022
Starts
5/18/2022
Ends
5/18/2023Renews
Duration
1 year

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
22-0014

Contract value

$125,000

The Addendum specifies a total estimated media budget of $125,000 for the year, which includes both media placements and the agency’s commission. The award documents reference a $109,620 cost example and discuss various fee structures (e.g., 15% commission, flat‑fee, monthly management fees). Given that the budget figure is explicitly stated and the contract is for one year with optional renewals, a reasonable estimate of the contract’s total value is the $125,000 media budget plus the vendor’s service fees. Assuming the vendor’s fee structure is roughly 10‑15% of media spend, the total contract value would be in the range of $135,000‑$145,000. For a concise estimate, $125,000 is used as the baseline media spend, acknowledging that additional vendor fees may raise the final amount modestly.

AI estimate from the award documents

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