AA25003 CSUF College of Business and Economics (CBE) Paid Digital Marketing and Advertising Services

California State University, Fullerton’s College of Business and Economics is seeking a digital‑marketing agency of record to manage paid‑media campaigns that drive enrollment for its MBA, MS‑Accountancy/Taxation, and online bachelor’s programs. The agency will assess existing efforts, design and execute multi‑channel paid campaigns, create display/video creative using university‑provided assets, integrate lead data with Salesforce, and deliver real‑time dashboards with weekly performance reviews. Fees are to be firm‑fixed for the three‑year base term, while media spend is passed through. The contract runs three years with two possible one‑year extensions. • Core services: campaign strategy, media buying (Google, Meta, TikTok, OTT, programmatic), creative production, pixel/API implementation, and reporting. • Mandatory deliverables: custom real‑time dashboard, weekly optimization meetings, compliance with ADA, GDPR/CCPA, and university brand‑suitability guidelines. • Vendor requirements: ≥ 7 years higher‑education digital‑marketing experience, references from similar institutions, and ability to work on CSUF platforms; small‑business/DVBE set‑aside not required.