Cycling Incentive Pilot Program

The City of Denver’s Office of Climate Action, Sustainability and Resiliency is launching a pilot program to test various financial incentives aimed at encouraging residents to shift from single‑occupancy vehicle travel to bicycling, thereby supporting the city’s greenhouse‑gas reduction goals. A $150,000 budget has been allocated for a 36‑month effort, and the contract was awarded jointly to three local collaborative groups that will design, implement, and evaluate the incentive models. The program seeks to create lasting biking habits that persist beyond the pilot period. • Goal: Increase cycling usage and reduce transportation emissions through incentive pilots. • Budget: $150,000 over three years, with a single award to a consortium of three local partners. • Timeline: Bids closed May 5 2023; contract term is 36 months; no renewal terms disclosed.