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  5. ›Non-Alcoholic Beverage Pouring Rights

Awarded contract·Towson University·Maryland

Non-Alcoholic Beverage Pouring Rights

Won by Coca-Cola Consolidated Inc$750kAwarded 8/1/2023Single Award
Contract source

Awarded vendors

  • Coca-Cola Consolidated Inc

Description

Towson University awarded the “Non‑Alcoholic Beverage Pouring Rights” contract to Coca‑Cola Consolidated Inc. The agreement grants Coca‑Cola the exclusive right to provide, manage, and service non‑alcoholic beverage dispensing (e.g., fountain drinks, bottled water, soft drinks) across the university’s campuses. This contract typically includes installation and maintenance of dispensing equipment, inventory management, and compliance with university nutrition policies. • Scope: Supply and upkeep of all non‑alcoholic beverage dispensing stations campus‑wide. • Vendor: Coca‑Cola Consolidated Inc, a major beverage distributor with existing campus‑service capabilities. • Award: Formalized on August 1 2023; no public bidding timeline disclosed.

Attached files

The award documents live at the source — open the contract source above to download them.

Key dates

Intent to award
8/1/2023
Awarded
8/1/2023

Last updated

Details

Award type
Single Award
Procurement
Sole Source
Industry
Food and Beverage Services
NAICS
722310
Solicitation №
TU-2336

Contract value

$750,000

The contract grants exclusive rights to a large university (≈20,000 students) for non‑alcoholic beverage dispensing. Assuming an average per‑student annual spend of $200 on soft drinks, bottled water, and related items, the total revenue potential would be roughly $4 million. Universities typically negotiate a service fee that is a fraction of the total sales volume—often 15‑20 % for equipment maintenance, inventory management, and marketing. Applying a 20 % fee yields an estimated contract value around $800,000. Considering possible variations in student consumption, equipment costs, and university budgeting constraints, a reasonable ballpark is $750,000 to $1,000,000. This estimate reflects typical market rates for similar campus beverage service agreements.

AI estimate from the award documents

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