The City of Goodyear awarded a contract to Highnoon Ventures, LLC for an Economic Development Marketing Campaign. The contract started on April 1, 2020, and is set to expire on March 31, 2026, with the option to renew for an additional term. The contract is valued at $75,000, and Highnoon Ventures, LLC will provide services including branding, strategy, design, web development, and digital marketing. The campaign aims to attract targeted industries and promote the city's lifestyle and potential. Key points of contact include Angela Woods from the Economic Development department and Kelly Clark from Highnoon Ventures, LLC. Some of the key services to be provided include:
• Discovery phase to conduct stakeholder and public surveys
• Brand positioning and messaging
• Creative asset development
• Web content updates
• SEO and PPC media support
• Committee meeting support and attendance
The contract was awarded through a formal solicitation process, and the City of Goodyear will provide oversight and management of the contract.