TO PROVIDE RAPID-RESPONSE DIGITAL OUTREACH THROUGH TRUSTED LOCAL MESSENGERS TO MEDICAID MEMBERS AFFECTED BY NEW FEDERAL COMMUNITY ENGAGEMENT REQUIREMENTS

This emergency contract tasks XOMAD with rapid‑response digital outreach to New Mexico Medicaid members in compliance with a new federal community‑engagement rule. The work entails recruiting and deploying trusted local messengers, creating short‑form social‑media content, directing members to official HCA resources, and monitoring engagement metrics—all within a 90‑day window. The contract is a fixed‑price, single‑award emergency procurement valued at $250,000. • Scope: Digital outreach, trusted‑messenger recruitment, content creation, and engagement monitoring for Medicaid beneficiaries. • Duration: 08/25/2026 – 11/25/2026 (90 days). • Value: $250,000 fixed‑price; no competitive bidding – sole‑source emergency award. • Future: A competitively‑procured contract will be launched before the emergency period ends to sustain the service.