Marketing / Digital Advertising for USF Athletics

The University of South Florida (USF) is seeking a digital advertising agency to provide services for their Athletics department. The agency will be responsible for digital and traditional media planning, media buying, and distribution of creative materials to media outlets. The contract is for an Invitation to Negotiate (ITN) type, and the event number is 2021-032-ITN-PRO. The Notice of Intent to Award was issued on June 16, 2021, and the awarded vendor is McKay Advertising and Activation, Inc. Key aspects of the contract include: • The agency will provide digital and traditional advertising services for USF Athletics • The agency will be responsible for media planning, media buying, and distribution of creative materials • The agency will provide real-time revenue trackable reports to the clients • The agency will facilitate concentrated efforts for negotiations with media outlets on behalf of the University departments Some of the key dates for this solicitation include: • Supplier Questions Due: April 19, 2021, by 2 pm • Response to Supplier Questions: April 26, 2021, by 5 pm • Supplier Responses Due: May 12, 2021, by 3 pm • Evaluation of Supplier Responses: May 13 – May 25, 2021 • Intent to Award: May 27, 2021