MARKETING AND ADVERTISING PLAN FOR FOSTER FAMILY AND ADOPTION HOME RECRUITMENT

The County of Riverside is seeking a marketing and advertising plan to increase the number of foster family and adoption homes for the Department of Public Social Services. The plan should include research, marketing strategies, and a communications strategy using multimedia platforms. The goal is to recruit an additional 200 licensed homes for the placement of dependent children. The contract was awarded to Geo & Associates, Inc. • The marketing plan should target prospective foster parents and adoptive parents • The plan should include television, local radio stations, print outlets, outdoor, and multimedia outlets • The plan should raise awareness, change behavior, or motivate the public to open their homes and become prospective foster parents and adoptive parents • The plan should include specific and achievable steps to implement the marketing plan