A Community-Based Education And Awareness Marketing Campaign In Support Of Telehealth

The contract is for a community-based education and awareness marketing campaign to support telehealth services in Middlesex County, New Jersey. The campaign will include online display ads, pre-roll video ads, and direct mail pieces, targeting a specific audience identified by the county. The contract has a total value of $500,000 and a duration of two years. The vendor, TargetSmart Communications, LLC, will provide all necessary services, including campaign development, execution, and optimization. The contract includes provisions for campaign performance reporting, optimization, and evaluation.