Police Recruitment Marketing Services for the City & Borough of Juneau Police Department.

The City and Borough of Juneau is seeking a consultant to provide police recruitment marketing services for the Juneau Police Department. The selected consultant will assist in creating and implementing a comprehensive multimedia communications and marketing/branding strategy to increase recruiting for law enforcement personnel. The scope of work includes developing a marketing outreach strategy, creating a dedicated recruitment website, and implementing an advertising campaign. The contract term is expected to start after the award and begin with the branding implementation phase, which is to be completed by June 30, 2023. The contract has a possibility of renewal for up to three additional years. The consultant will work closely with the Juneau Police Department's Chief or designees to achieve the desired goals of the department's recruiting needs. Key tasks include creating a marketing outreach strategy, developing a comprehensive marketing campaign, and providing technical support to maintain the recruitment website. Some key points to consider are: • The consultant will be responsible for creating a brand strategy that can be easily and effectively utilized across multiple graphic identity applications and communicative mediums. • The consultant will develop an advertising plan that includes web, video, and social media. • The consultant will conduct focus groups and market research to determine the most effective messaging, advertising platforms, and placements. • The consultant will provide technical support to maintain the recruitment website and facilitate content changes. • The consultant will promote the Juneau Police Department through an advertising campaign via the Department-owned website, advertising, social media, and using media sources. The City and Borough of Juneau is looking for a consultant who can provide a wide range of services to help the Juneau Police Department achieve its recruitment goals. The selected consultant will be expected to work closely with the department and provide regular updates on the progress of the project.