RFP 2023-03 for Media Spend Analysis

This contract calls for a professional consulting firm to conduct a comprehensive media‑spend analysis for Covered California, evaluating both historical (7‑year) and current spend across digital and traditional channels, and delivering actionable budget recommendations. The work includes detailed DMA‑level spend reviews, ROI assessments, benchmarking against industry standards, and a final recommendation report with suggested performance metrics. The solicitation is a fixed‑price, one‑year contract (with a possible one‑year extension) valued up to $500 k for the base year and $1 M total if extended. Evaluation is weighted 57 % technical, 30 % cost, and 13 % virtual presentation. The award was announced on 14 Dec 2023 to Women’s Marketing, Inc. dba Stella Rising. • Scope: historical & current media‑spend analysis, ROI assessment, budget recommendation, metric development. • Deliverables: analytical reports, work plan, final recommendation document, supporting data visualizations. • Requirements: ≥5 years experience, ≥$50 M annual media‑spend analysis, expertise in non‑English media, strict page‑limit proposal format.