City Branding, Marketing, and Communications

The City of Keene is seeking a vendor to provide city branding, marketing, and communications services. The project will require market research, stakeholder interviews, and the creation of an authentic and sustainable brand. The vendor will also be responsible for designing graphics and templates, identifying strategic objectives, and developing a marketing and communications plan. The project will promote Keene's trail system and parks, and will consider the UNH Downtown to Trails study. The contract was awarded to Guide Studio. Key deliverables include a brand guidelines document, a marketing and communications plan, and ongoing promotion of the brand throughout the organization.