Description
The City of Cincinnati is seeking information from potential sources capable of providing streetcar system advertising services, including naming rights, exterior wraps, interior advertising, station and stop advertising, and digital and cross-platform integration. The City is looking for market opinions and information regarding future advertisement opportunities, and the responses received will help the City understand the market options and inform future decisions. The scope of services includes maximizing revenue generation and brand visibility through advertising, sponsorships, and naming rights for display on certain physical assets of the Connector Streetcar transit system in Cincinnati, Ohio.
Some key points to consider:
• Naming rights for the Cincinnati Streetcar system or individual vehicles
• Full exterior wraps for streetcar vehicles
• Interior advertising, including posters, digital screens, and interactive or digital advertising opportunities
• Station and stop advertising, including branding opportunities and digital kiosks
• Digital and cross-platform integration, including advertising integration with mobile apps, websites, and social media platforms
• Bundling opportunities for distinct advertising opportunities